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The web site onetoonecounselling.co.uk states the following, "Counselling and Psychotherapy North London, Islington." I noticed that the website stated " Welcome to my website where you can find out about counselling." They also said " And the practicalities of booking a session. I am an experienced psychotherapistcounsellor and have worked for over 20 years in the NHS, charitable and corporate sectors and in private practice. Rather than being troubled by a specific issue you may be feeling generally dissatisfied - a sense that something is missing in your life." The meta header had psychotherapy north london as the first optimized keyword. This keyword is followed by counselling islington, counsellor archway, and counselling which isn't as important as psychotherapy north london. The other words onetoonecounselling.co.uk used was counsellor. psychotherapy is included but could not be understood by search crawlers.